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What are Mailshot Letters? All You Need to Know

Direct mail marketing is an excellent way to reach more of your target audience, grow your business, and strengthen your relationship with both your existing customers and new prospects. 

Both B2B and B2C organisations use mailshot marketing as another example of this highly effective marketing strategy. We have created a short guide on everything you need to know about mailshot advertising and how a mailing house like Lbox Communications can be of value to you.

Looking for Mailshot Provider?

If you are a business that needs to send mailshots to your prospective customers quickly and professionally, click here to get a quote from Lbox Communications today.

What is a Mailshot?

A mailshot is a direct mail communication where a business will contact large amounts of their prospects through the post. 

The most common types of mailshot are highly personalised postcards or letters promoting that business’ products or services. However, mailshot advertising is not limited to this. You can also take advantage of sending mailshots that promote events, community engagement activities, flyers, newsletters or political campaigns (see political leaflets). 

Successful mailshot campaigns catch your readers’ attention, intrigue them enough to read more than the first few lines and encourage them to take the desired action. 

For years, companies have invested in mailshot marketing due to how cost-effective it can be and how tangible direct mail campaigns can be if executed professionally and proactively. If you’re looking to reach swathes of customers at competitive prices via a third-party direct mail company or mailing house, mailshot letters could be just what you’re looking for.

Benefits of Sending Mailshots

Whatever your business goals, writing and sending effective mailshots as a way of writing directly to your customers and promoting your business can bring you numerous benefits.

Here are just a few of the advantages of creating a mailshot campaign:

Mailshot Marketing with an Experienced Mailing House

Mailshots can be tremendously effective components of your company’s marketing strategy, mainly if they are used alongside digital marketing. 

However, you cannot afford to ignore the importance of understanding your target audience, so your campaign is as relevant, engaging and personalised as possible. Think of the powerful message you want to send your prospects and the desired actions you want them to take. Audience targeting, consumer data and personalisation will all help you achieve the most out of your mailshot marketing.

For a no-obligation quote from Lbox Communications, a mailing house with over 25 years of experience handling direct mailshot campaigns, fill in our contact form, and one of our team will be in touch to discuss your campaign requirements.