Direct Mail Returns & Suppression Services

Having any items returned from a direct mail campaign is frustrating, but it is important that you respond to this by running suppressions on your databases. Without taking this future step, you can compromise your future campaigns in a number of ways:

• You waste valuable budget sending mail-pieces to people who are either uninterested in your assets, or actively don’t want to receive them
• You can damage your customer reputation by continuously sending mail to people who don’t want to receive your materials
• You risk breaching data protection laws and regulations by keeping the contact information of people who have opted out of your marketing, opening your company up to fines and penalties

By enlisting our DM360 service to run suppressions on your behalf, we ensure that any returns you receive are reflected in your databases. This means all future campaigns are kept as efficient, optimal and secure as possible.

We are happy to receive any returned items sent as part of your direct mail campaigns, including (but not limited to):

• Brochures
• Catalogues
• Letters
• Postcards
• Magazines
• Tabbed mailings
• Bespoke mailings

We will take back items of any size, format and shape, and make sure that these are properly sorted and recycled where appropriate.

The cost of our returns and suppression service for direct mail varies from campaign to campaign, and is based on several factors:

• How many items are returned as part of your campaign
• How many suppressions must be performed
• Whether you apply suppressions yourself, or would like us to do this for you

At Lbox, we are always transparent about costs, and we’re happy to talk through your requirements at any time to give you a quote. Get in touch using the form below and let’s get started.

Goneaways are a way to describe contacts within your audience who no longer reside at the address they had previously listed.

This is a crucial consideration for your promotion, as carefully monitoring and updating your mailing list to include only valid recipients is essential to accurate, compliant and efficient direct mail campaigns.

Failing to suppress your data is more than just a source of waste for your outreach efforts. Avoiding this vital task can jeopardise the ROI of your campaigns and result in the breach of GDPR. It can also lead to:

• Customer complaints

• Damage to your brand’s reputation

• Decreased response rates

• A greater number of returns in future

Although returns are time-consuming and frustrating to deal with, they are an important part of any successful campaign. To diligently manage these contacts, it is important to compile suppression lists, and ensure those who have opted-out are no longer contacted.

At Lbox, we handle returns management, execute suppressions, and optimise future campaigns. Trust us to handle the end of your direct mail journey with total precision and professionalism.

Outsourcing returns and suppression management to a professional direct mail partner, such as Lbox, can free up internal resources while maintaining 100% compliance and efficiency.

As well as removing the complexity of managing your direct mail campaigns, relying on a trusted direct mail returns and suppression service can:

• Guarantee compliance with GDPR and other data protection laws

• Enhance the customer experience

• Result in greater precision in direct mail targeting

• Improve your campaign’s ROI

We track every return, and at the end of your campaign, build a comprehensive suppression list ready for us to execute on. Alternatively, we can send data to you to handle yourself if you would prefer – your lists, your rules.