Experian Data Solutions
Direct mail marketing remains one of the most efficient ways to communicate with existing and prospective customers. Whether you’re looking to re-engage with customers or branch out to new prospects, end-to-end direct mailing services remain a cost-effective and highly customisable way to achieve your business and marketing goals.
Arguably the most crucial ingredient to a successful direct mail campaign is accurate, up-to-date and compliant data.
Data to Support Direct Mail Marketing
Experian supplies up-to-date residential and business data, which is based on specific demographics. Companies investing in direct mail advertising may need to target particular types of people (for example, people over the age of 16, people who own their own homes, people who live in a specific postcode area, etc.)
Experian supplies data and information that fits a company’s particular campaign target market, essentially meaning that the organisation is targeting people most likely to convert from their direct mailings. Lbox Communications can supply data from Experian that fits your particular campaign requirements and manage the campaign process from start to finish, ensuring that your campaign material is most likely to lead to a positive response and ROI.
All data that’s supplied must be:
- Legally sourced, retained and not used with any impropriety
Supplying Compliant Data from Experian
Direct mail campaigns have far more tangible and transparent response rates than digital marketing. In addition, many people find physical mailshots, leaflets, brochures and targeted mailings more personable, serving them a better purpose.
Getting targeted direct mail campaigns off the ground is far more likely to lead to positive responses, provided the data complies with GDPR and is targeted to the right types of people. You need to target people who are more likely to take action with your targeted mailings and generate your business some revenue, as opposed to printing and delivering bulk mail to every person within a 40-mile radius and hoping for the best.
Specific, legal and compliant Experian data helps companies target their ideal customers more effectively with direct mail services. In turn, it can help to keep campaign costs to a minimum, with optimal performance, positive experiences and higher response rates.
With the help of Lbox Communications, your data-driven campaign can benefit from competitive postage rates, a specialist mail and hand fulfilment team, as well as fast turnaround times for printing to get all your mailings sent and delivered in an efficient, timely manner.
Frequently Asked Questions:
Business-to-consumer (B2C) marketing is a broad term that refers to advertising goods, services, and products directly to consumers.
- Increase brand awareness
- Encourage consumers to sign up for future direct mailings
- Re-engage with other customers
- In-depth customer profiling
- Segmenting based on specific characteristics
- Complete visibility of customers that are actively engaging with your business
- High response rates
- Personable targeted mailings
- More positive customer experience
- Competitive postage rates for bulk mailings
- Specialist mail fulfilment
- Backed up by high-quality, fast printing
Advice from Direct Mail Specialists
At Lbox Communications, we are an ISO-accredited direct mail company with over 25 years’ experience handling end-to-end support for clients across the UK with their campaigns.
We are happy to advise on the best route forward for your business and goals if you’re considering your options for advertising. We don’t just provide the compliant data you need to get your campaign started, we can also assist in every single step of the campaign process.
We legally supply data that complies with GDPR for the purposes of your campaign that’s up-to-date and relevant. We can also help secure competitive postage rates with providers such as Royal Mail, helping you save time and money on distribution and delivery.