Domino’s Pizza uses DM360 Direct Mail to power their campaigns across the UK

Our 360º solution for a world-renowned pizza chain

We work closely with individual Domino’s franchisees throughout the UK in planning, arranging and executing hundreds of direct mail campaigns every year.

Data Sourcing & Management

We gather the accurate, relevant data at the base of each campaign. There are several ways we do this. We extract data from Domino’s internal systems to target specific consumers, whether that is to encourage lapsed customers to reorder with special promotions, or reward loyal customers with unique offers.

Alternatively, we use our own demographic data sources to identify customers that fit Domino’s typical audience (affluent couples, families, etc.), or our unique tellthem™ mapping tool to pinpoint target areas, such as the “golden mile” around stores, for widespread promotions or to announce new openings.

Whatever the purpose of the campaign, we secure the data Domino’s needs to reach the right customers at the right time, with GDPR compliance maintained at all times.

Design Advisory

Having worked with Domino’s for 15+ years, we are very familiar with their brand guidelines and work with their designers to create the ideal mail-pieces for all campaigns, gathering relevant artwork on behalf of individual franchisees.

We then advise franchisees on the design and format of mailings for the most effective, cost-efficient approach, whether this is a bundle lunch package for local businesses, or a special deal for university students.

Print

We arrange and execute all printing on behalf of the Domino’s franchises we work with, taking away all pressure involved. Using the latest campaign artwork, our fast-turnaround printers guarantee all materials are produced to a high standard across a wide range of formats, including personalised letters, deal posters, value cards, menus and more.

Efficiency and quality are crucial to successful direct mail campaigns, and we ensure these never slip. Plus, we often complete multiple jobs for franchises at once, so they can benefit from the reduced costs of bulk orders.

Postage

We identify the most suitable postage service from our network of trusted delivery carriers based on the location of the campaign, format of the items, deadlines and more.

This ensures that our Domino’s franchisees receive the most cost-effective service available, without any drop in the quality and reliability of their deliveries. Furthermore, landing days for all campaigns are managed to maximise ROI.

Returns & Suppressions

To complete each campaign journey, we handle all returns across every campaign, and compile all necessary suppressions to keep their databases completely up-to-date.