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3 Tips For Running a Successful Direct Mail Campaign

A successful direct mail campaign can be imperative to increasing leads for your business. Relatively inexpensive to run and yet wholly effective, direct mail campaigns are only going to become more popular in the wake of GDPR. Lead generation is crucial, no matter what your business is – direct mail is a great way to have a reliable stream of leads coming into your business at a low cost. Here, we’ve compiled three top tips to help you run a successful direct mail campaign.

  1. Know Your Target Audience

It goes without saying, but your audience is everything. The better you know your customers, the better you’ll be able to personalise your campaign to their needs. It’s often far more effective to tailor your campaign to a certain market of people who you know will actually want your services, rather than cover an entire area almost at random. Knowing your audience allows you to effectively target those you actually want to contact.

  1. Personalise Your Mail to Increase Response Rates

Making your mail stand out from the crowd is of paramount importance when running a direct mail campaign. Ensuring it doesn’t simply get thrown away when it arrives involves personalising it for that particular customer – whether that involves including a small token or gift, or decorating your envelope in a way that makes it eye-catching. At the same time, you need to make sure that your offer is clear to the individual receiving it – ideally, you should be able to determine the call-to-action within your marketing in three seconds!

  1. Measure Your Campaign Results

It’s a good idea to review your campaign once it’s been completed. Measuring the results of your campaign can help you to gauge how close to your original projections you were and what, if anything, needs to change for the next campaign. Doing so will help you become a better marketer in the long run, as you’ll become more skilled at predicting and estimating campaign results and trends.

If you need any help starting a direct mail campaign, don’t hesitate to get in touch with us today.